Alpha Student Support

Once we got our branding, people started to respect us. It was like, “Wow, you look like one of the big boys!”

The logo that we developed uses customized typography, with a’s that are shaped like speech bubbles, to emphasize the importance of communication. The rounded triangle symbolizes strength, upward growth, and a building block as well as the three-point connection between parent, child and educator.

When we hired Charna, we were still very small. We didn’t have the image of a professional company. She gave us so much time and attention — she understood exactly what we needed so well, I barely had any comments on her work. Once we got our branding, people started to respect us. It was like, wow, you look like one of the big boys! Charna gave us such a professional look, it put us under pressure to deliver! If you’re looking for beautiful, modern, clean work, where every detail is perfect — that’s her!

Yosef Jalas
Executive Director, Alpha Student Support

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