Healthcare

H&R Healthcare

H&R healthcare

30 years of trustin medical equipment

H&R Healthcare provides specialty medical equipment to recovering patients and seniors since 1991. They needed a clean and contemporary brochure to highlight the trust, reliability, and relationships they’ve built for over 30 years.

We designed a sophisticated and eye-catching brochure and coordinating ad to help families and their loved ones navigate this difficult time. With clean contrast, attention to detail, and stunning design elements, we created a gorgeous and user-friendly reading experience.

MEDVA

New branding gives customersconfidence in our company

MEDVA is a thriving, innovative, and premium brand that provides virtual medical assistants to successful doctors drowning in administrative work. They needed a logo that represented their high-end position in this very young marketplace.

This abstract “M” mark employs the principle of Gestalt, so the viewer’s eye fills in the letterform. The circle elements represent seamless support, reducing the burden. The balanced symmetry hints at stability, reliability, and efficiency. Paired with bold typeface and a rich royal blue palette, the brand communicates established authority and premium positioning.

Branding by Charna is like
showing up to a meeting in a $10K suit

I’ve tried cheaping out on branding and design before – it doesn’t work. How you look is how people perceive you. Getting your branding from Charna is like showing up to a business meeting in a $10K suit. Her designs gave our customers — and us — confidence in our company. And allowed us to succeed in competing with the more established players in our space. I’m 100% certain that Charna’s premium branding has paid for itself many times over.

Nathaniel Barz
CoFounder, MEDVA

Veteran Care Services

veteran care services

New competition demandednew digital presence

With competition recently opening and significant monthly ad spend, Veteran Care Services, a leading resource for senior veterans, recognized the need to revamp their brand and website to showcase their expertise and maintain their competitive edge.

We created a custom logomark using the American flag as a base to bring familiarity to senior veterans, the letter V as a reference to the name, and an abstract bird representing an eagle. The soft curves exude warmth and approachability. Drawing inspiration from the American flag, we crafted a modern color palette featuring blue and red.

We created a visually stunning website with high-contrast, user-friendly layouts specifically designed for seniors, then developed striking marketing materials in line with the new VCS brand aesthetic for a polished, professional look.

Launch website

The website surpassed
anything we could have anticipated

Much research, brainstorming, creativity, and work was put in to this, and it resulted in a beautiful masterpiece. You and your team are extremely talented, and are committed to doing things the right way, ensuring that the end product is GORGEOUS. The website surpassed anything we could have anticipated. It’s crisp and clear, professional, easy to read and navigate, I don’t think any adjectives can do it justice. Very well done! Thank you!

Abe Bernikier
CEO, Veteran Care Services