Docva
Lightning doesn’t strike twice?Same audience, new brand.
DocVA is a high-end digital brand providing medical virtual assistants. Coming into a young but competitive market, they needed a memorable brand identity to stand out, reflect their authority, and inspire confidence.
“Lightning doesn’t strike twice.” After successfully creating an impressive brand identity for their competitor, a company that he had also co-founded, we were tasked with designing a second impactful brand identity for DocVA in the same industry, catering to the same audience but with a fresh and distinctive look.
We designed a logo that merges creativity and symbolism. The rounded edges convey approachability and collaboration, while the corner edge cleverly shapes a ‘d’ and a speech bubble, emphasizing communication. Inside, two triangles form the letters ‘V’ and ‘A’ for “Virtual Assistant,” as well as a medical symbol, showcasing our expertise in healthcare support.