IDC, a behavioral health facility located in Oak Park, Michigan, needed a brand identity that would embody their values of community integration, wholesomeness, and quality care for eating disorder recovery.

The new brand embraces smooth lines and a modern aesthetic, giving a sense of sophistication and forward-thinking. The warm, inviting color palette creates a comforting atmosphere for patients and their families. The website and marketing collateral was designed with a bright, optimistic tone, showcasing IDC as a beacon of hope and successfully positioning them as a trusted leader in eating disorder recovery.