MEDVA
New branding gives customersconfidence in our company
MEDVA is a thriving, innovative, and premium brand that provides virtual medical assistants to successful doctors drowning in administrative work. They needed a logo that represented their high-end position in this very young marketplace.
This abstract “M” mark employs the principle of Gestalt, so the viewer’s eye fills in the letterform. The circle elements represent seamless support, reducing the burden. The balanced symmetry hints at stability, reliability, and efficiency. Paired with bold typeface and a rich royal blue palette, the brand communicates established authority and premium positioning.
Branding by Charna is like
showing up to a meeting in a $10K suit
I’ve tried cheaping out on branding and design before – it doesn’t work. How you look is how people perceive you. Getting your branding from Charna is like showing up to a business meeting in a $10K suit. Her designs gave our customers — and us — confidence in our company. And allowed us to succeed in competing with the more established players in our space. I’m 100% certain that Charna’s premium branding has paid for itself many times over.
Nathaniel Barz
CoFounder, MEDVA
