
salud
Salud needed brandingfor managed care growth
Salud Healthcare is the driving force behind their clients’ function and growth, providing managed care services to healthcare facilities and primary care providers with a focus on technology. They needed branding that represented their steady growth and financial stability.
This abstract wave mark encompasses Salud’s extensive services to providers. The fluidity of the upward movement represents steady growth. Subtle curves and uniform lines exude warmth and approachability while maintaining a modern, corporate feel. The sophisticated mark combines health and technology to create a unified letter “s,” complemented by a modern blue/gray and teal palette and crisp typography that echoes authority and trust.






