With competition recently opening and significant monthly ad spend, Veteran Care Services, a leading resource for senior veterans, recognized the need to revamp their brand and website to showcase their expertise and maintain their competitive edge.

We created a custom logomark using the American flag as a base to bring familiarity to senior veterans, the letter V as a reference to the name, and an abstract bird representing an eagle. The soft curves exude warmth and approachability. Drawing inspiration from the American flag, we crafted a modern color palette featuring blue and red.

We created a visually stunning website with high-contrast, user-friendly layouts specifically designed for seniors, then developed striking marketing materials in line with the new VCS brand aesthetic for a polished, professional look.