weigh to go with rosalie
Premium brand positions20-year expert as authority
Rosalie built a nutrition practice entirely on word of mouth over 20 years. Her expertise is unquestionable. But her brand didn’t show it. Generic nutrition branding dominated her space—greens and browns, clip art, commoditized. Two years into her own business, she needed the brand to match her authority.
We created an identity where every element reinforces her positioning: the flowing W reads as a guided path; the geometric strawberry reimagines the six food groups in a modern food pyramid. Deep harbor blue and dusty mauve set her apart from the pastels cluttering the category. Her words: “Now I have the confidence to show my authority in a way that matches my expertise.”
Now I have the confidence to show my authority
in a way that matches my expertise.
I was proud of all my accomplishments, but my brand didn’t reflect them. I was nearing my 2-year business anniversary and knew it was time to finally invest. Charna completely exceeded my expectations. She understood exactly what I wanted to showcase and nailed it: the icon, the logo, the colors, every last detail. Now I have the confidence to show my authority in a way that matches my expertise, across every platform. To any business owner on the fence: branding gives your business instant recognition. With the best branding expert in the industry behind you, you’ll stand out from everyone else.
Rosalie Shatzman
Health & Weight Loss Coach, Weigh To Go with Rosalie
