As Amber Court’s portfolio expands across multiple locations, distinctive branding has become essential to stand out in the competitive senior living space.

We created a comprehensive visual system that positions Amber Court as the premium choice, from eye-catching advertising campaigns to clear, accessible printed guides designed specifically for senior audiences. The modern aesthetic breaks away from typical healthcare facility marketing, helping each new location launch with immediate market presence and credibility.

IDC, a behavioral health facility located in Oak Park, Michigan, needed a brand identity that would embody their values of community integration, wholesomeness, and quality care for eating disorder recovery.

The new brand embraces smooth lines and a modern aesthetic, giving a sense of sophistication and forward-thinking. The warm, inviting color palette creates a comforting atmosphere for patients and their families. The website and marketing collateral was designed with a bright, optimistic tone, showcasing IDC as a beacon of hope and successfully positioning them as a trusted leader in eating disorder recovery.

We crafted the brand identity for Morris Park Nursing & Rehabilitation with clean lines and a vibrant color palette to express the scenic quality of the estate, including its new private garden.

We created marketing material including an upscale holiday party invitation that celebrates the wonder of winter with purple pine nettles, snowy white, and a hint of shimmering diamond. The vibrant brochure design combines striking visuals and a clean layout for a readily understood informative piece. Their gorgeous website follows with fresh layouts and striking imagery.