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Brand Development

The Portopiccolo Group

the Portopiccolo group

Since branding, Portopiccoloemerged as industry leader

The Portopiccolo Group, a prominent player in the healthcare industry, oversees a diverse portfolio of healthcare and finance brands. To reflect its authority in the market, the group sought a distinctive, high-end brand image.

We designed a visually striking typographical logo that exudes strength and sophistication. The stacked letterforms convey stability, while the flowing visual elements add tranquility and confidence. Since the rebrand, The Portopiccolo Group has successfully positioned itself as a respected leader in the industry.

Our website soon caught the eye
of world famous brands

The impact of Covid on our industry brought many fresh competitors with flashy websites into the market. Despite having more experience, our outdated marketing collateral made it hard to compete. Charna’s vision for rebranding our business — not just redoing our website — set her apart from other vendors. And her designs gave us the exact look and feel we wanted to project ourselves as a premium service provider. Our new website soon caught the eye of several world-famous brands!

Abraham Todd
COO, Eagle Wings Aviation

Achieve Behavioral Health

achieve behavioral health

Transforming mental healthinto a recognized authority

Mental health challenges are heavy and often stigmatized. Achieve Behavioral Health is a full-service agency dedicated to transforming behavioral health. They needed a brand and website that reflected the safe, state-of-the-art care they provide while fostering hope and healing.

Our goal was to blend compassionate care with unwavering professionalism. To showcase their exceptional standards, we built a sleek, contemporary brand aesthetic grounded in warmth and clarity.

We created a fresh, uplifting website with a light visual feel, vibrant colors, and custom animations. Since the rebrand, Achieve has become a well-recognized authority in the behavioral health space.

Launch website

Our website soon caught the eye
of world famous brands

The impact of Covid on our industry brought many fresh competitors with flashy websites into the market. Despite having more experience, our outdated marketing collateral made it hard to compete. Charna’s vision for rebranding our business — not just redoing our website — set her apart from other vendors. And her designs gave us the exact look and feel we wanted to project ourselves as a premium service provider. Our new website soon caught the eye of several world-famous brands!

Abraham Todd
COO, Eagle Wings Aviation

Accordius Health

accordius health

Widely recognized expertisein senior living management

Accordius Health, widely recognized for its expertise in the healthcare sector, manages a large portfolio of senior living facilities known for innovation and warmth. They needed a comprehensive digital presence and memorable brand. We created a vertical A symbol reflecting positivity and growth, paired with a chic typeface and blue/gray palette for a sophisticated, memorable identity.

We designed a comprehensive 27-page website with robust functionality and magnificent photo layouts showcasing their portfolio of senior living facilities. Fresh colors, sleek sections, and subtle animations enhance the contemporary vibe. Advanced search features allow users to locate facilities by region with just a click, making it easy for families to explore options and positioning Accordius as the digital leader in senior living management.

Launch website

Our website soon caught the eye
of world famous brands

The impact of Covid on our industry brought many fresh competitors with flashy websites into the market. Despite having more experience, our outdated marketing collateral made it hard to compete. Charna’s vision for rebranding our business — not just redoing our website — set her apart from other vendors. And her designs gave us the exact look and feel we wanted to project ourselves as a premium service provider. Our new website soon caught the eye of several world-famous brands!

Abraham Todd
COO, Eagle Wings Aviation

Orchid Cove

orchid cove

Custom-crafted geometric orchidradiates professionalism

We designed this healthcare brand identity for Orchid Cove Health Group, an operating platform of The Portopiccolo Group. Orchid Cove needed a brand that balanced clinical excellence with hospitality-style warmth for their senior living facilities.

The custom-crafted geometric orchid radiates professionalism while remaining open and inviting. Paired with a wide, balanced typeface and fresh color palette, the brand is both soft and caring, sturdy and reliable. The professional brand positioning helps attract quality staff and families seeking premium senior care.

Our website soon caught the eye
of world famous brands

The impact of Covid on our industry brought many fresh competitors with flashy websites into the market. Despite having more experience, our outdated marketing collateral made it hard to compete. Charna’s vision for rebranding our business — not just redoing our website — set her apart from other vendors. And her designs gave us the exact look and feel we wanted to project ourselves as a premium service provider. Our new website soon caught the eye of several world-famous brands!

Abraham Todd
COO, Eagle Wings Aviation

DocVA

Docva

Lightning doesn’t strike twice?Same audience, new brand.

DocVA is a high-end digital brand providing medical virtual assistants. Coming into a young, competitive market, they needed a memorable brand identity to stand out, reflect their authority, and inspire confidence. After successfully creating a brand for his previous company in the same space, we designed a fresh, distinctive identity for DocVA targeting the same market.

We designed a logo that merges creativity and symbolism. The rounded edges convey approachability and collaboration, while the corner edge cleverly shapes a ‘d’ and a speech bubble, emphasizing communication. Inside, two triangles form the letters ‘V’ and ‘A’ for “Virtual Assistant,” as well as a medical symbol, showcasing expertise in healthcare support.

Our website soon caught the eye
of world famous brands

The impact of Covid on our industry brought many fresh competitors with flashy websites into the market. Despite having more experience, our outdated marketing collateral made it hard to compete. Charna’s vision for rebranding our business — not just redoing our website — set her apart from other vendors. And her designs gave us the exact look and feel we wanted to project ourselves as a premium service provider. Our new website soon caught the eye of several world-famous brands!

Abraham Todd
COO, Eagle Wings Aviation

Legacy Healthcare

legacy healthcare

Legacy needed a premium brandto reflect high-end portfolio

In this luxurious logo for Legacy Healthcare, three identical pillars are joined by a curved line to create the letters L and H. The flowing symbol exudes warmth and elegance with a gold-gray color palette, illustrating top-level care that is professional and kind. The pillars represent stability, while the forward-moving curve hints at innovation.

We designed a stunning website that embodies the same luxurious style, showcasing Legacy’s state-of-the-art facilities with sophisticated layouts and premium aesthetics. We seamlessly integrated a user-friendly career portal to enhance the user experience. The cohesive brand and digital presence position Legacy as the premium choice in high-end healthcare facilities.

 

Our website soon caught the eye
of world famous brands

The impact of Covid on our industry brought many fresh competitors with flashy websites into the market. Despite having more experience, our outdated marketing collateral made it hard to compete. Charna’s vision for rebranding our business — not just redoing our website — set her apart from other vendors. And her designs gave us the exact look and feel we wanted to project ourselves as a premium service provider. Our new website soon caught the eye of several world-famous brands!

Abraham Todd
COO, Eagle Wings Aviation

Fidella Insurance Agency

fidella insurance agency

Modern, professional brandfor property insurance

Fidella Insurance Agency, a 10-year-old company providing property and casualty insurance for real estate owners, needed to refresh its brand. We created a clean, modern logo that reflects its professionalism and forward-thinking approach.

This minimal yet bold symbol is an abstract letter F that illustrates the principles of Fidella. The two elements join together, with the bottom element supporting the top, for an impression of stability. The top element represents coverage, as it shields and protects the element below. Paired with a sharp, modern typeface and striking color palette, this powerful logo creates a strong and calculated brand presence.

Everything about the work
broadcasts uniqueness

It was time to refresh our brand, and Charna’s sharp designs stood out in my mind. Everything about the work — from the actual design to the colors and fonts — broadcasts uniqueness. Clean design matters to me. They have the same style, so I knew we’d be a good fit. And we were — the project was an all-around great experience. If you’re looking for a clean, neat design, they are the go-to.

Joseph Deutsch
CEO, Fidella Insurance Agency

Cordova

cordova

Warm Southern gracewith healthcare excellence

We created an elegant logo for Cordova Wellness & Rehabilitation Center, a long-term care facility in Cordova, Tennessee. A subtle heart is formed with a beautiful vine and distinct leaves. The round curves lend approachability and healing to the timeless symbol. The elegant typeface and classy color palette create a warm, memorable brand.

We designed a stunning website perfectly balanced with a warm and contemporary vibe for the senior living industry. The beautiful color scheme, large variety of icons, and easy-to-navigate layouts enhance the visual experience for families researching care options.

Our website soon caught the eye
of world famous brands

The impact of Covid on our industry brought many fresh competitors with flashy websites into the market. Despite having more experience, our outdated marketing collateral made it hard to compete. Charna’s vision for rebranding our business — not just redoing our website — set her apart from other vendors. And her designs gave us the exact look and feel we wanted to project ourselves as a premium service provider. Our new website soon caught the eye of several world-famous brands!

Abraham Todd
COO, Eagle Wings Aviation

TriEdge

triedge

TriEdge needed a logo to reflectits evolutionary journey

The TriEdge brand needed a conceptual identity reflecting its evolutionary journey into its third business phase in the financial sector. They needed branding that communicated sophistication, authority, and strategic thinking.

We incorporated three forward-facing arrows symbolizing progression through distinct phases, emphasizing continuous advancement. The seamless integration of the Greek letter sigma as the letter ‘E’ adds intellectual flair. The gold and black palette communicates sophistication and timelessness, while the modern, sleek font conveys reliability and innovation, lending classic elegance to TriEdge’s rich history and experience.

Our website soon caught the eye
of world famous brands

The impact of Covid on our industry brought many fresh competitors with flashy websites into the market. Despite having more experience, our outdated marketing collateral made it hard to compete. Charna’s vision for rebranding our business — not just redoing our website — set her apart from other vendors. And her designs gave us the exact look and feel we wanted to project ourselves as a premium service provider. Our new website soon caught the eye of several world-famous brands!

Abraham Todd
COO, Eagle Wings Aviation

Crown Care Management

crown care management

A fresh, cohesive brandto showcase professionalism

Crown Care Management manages shredding, medical waste, and document storage services for healthcare companies. They needed fresh, cohesive branding with a clean, contemporary image showcasing their professionalism and approachability.

This modern symbol combines a hexagon with a nested circle forming the 2 C’s of Crown Care in an energetic mechanical shape. The lines display motion, representing capability and efficiency. Rounded edges lend approachability, while the layers of meaning exhibit thoughtfulness and establishment. The memorable symbol is paired with a bold, symmetrical font and vibrant blue palette, creating a forward-thinking brand that streamlines services and exudes competence and reliability.

Our website soon caught the eye
of world famous brands

The impact of Covid on our industry brought many fresh competitors with flashy websites into the market. Despite having more experience, our outdated marketing collateral made it hard to compete. Charna’s vision for rebranding our business — not just redoing our website — set her apart from other vendors. And her designs gave us the exact look and feel we wanted to project ourselves as a premium service provider. Our new website soon caught the eye of several world-famous brands!

Abraham Todd
COO, Eagle Wings Aviation

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Malka Gross
CEO, DAASS