Brand Development

Alpha Student Support

alpha student support

Once we got our brandingpeople started to respect us

We designed a custom logo using smooth lines and a vibrant and bold color palette. The a’s are shaped like speech bubbles, emphasizing the importance of communication. The innovative, round triangles symbolize strength, upward growth, and a building block. This symbol also reflects the three-point connection between parent, child, and educator.

We designed magnificent eye-catching marketing and branding materials, establishing Alpha’s authority in the market and reflecting their forward-thinking approach. Each program, event, and advertisement is meticulously designed with Alpha’s trademark polished look, ensuring brand consistency and recognition.

Launch website

She understood
exactly what we needed

When we hired Charna, we were still very small. We didn’t have the image of a professional company. She gave us so much time and attention — she understood exactly what we needed so well, I barely had any comments on her work. Once we got our branding, people started to respect us. It was like, wow, you look like one of the big boys! Charna gave us such a professional look, it put us under pressure to deliver! If you’re looking for beautiful, modern, clean work, where every detail is perfect — that’s her!

Yosef Jalas
Executive Director, Alpha Student Support

The Lilac Health Group

the lilac health group

Modern luxury meetsMiami senior living

The Lilac Health Group operates high-end, hospitality-style senior living facilities in Miami, Florida. They needed a logo that was simple, modern, and regal, reflecting their luxury, sophisticated market.

This unique mark makes a statement with minimal, modern shapes forming a stylistic letter L. The rounded element hints at a petal shape, adding a subtle flower reference. Sophisticated with high-end flair, the logo exudes modern luxury. The regal typeface and neutral color palette complete the elevated look they needed to compete in Miami’s premium senior living market.

She has an artist’s touch
you don’t find elsewhere

Charna’s work is elevated and classy, with a difference in quality that speaks for itself. She has an artist’s touch you don’t find elsewhere. It’s why we keep coming back to her time after time.

Batya Gorelick
COO, The Portopiccolo Group

MEDVA

New branding gives customersconfidence in our company

MEDVA is a thriving, innovative, and premium brand that provides virtual medical assistants to successful doctors drowning in administrative work. They needed a logo that represented their high-end position in this very young marketplace.

This abstract “M” mark employs the principle of Gestalt, so the viewer’s eye fills in the letterform. The circle elements represent seamless support, reducing the burden. The balanced symmetry hints at stability, reliability, and efficiency. Paired with bold typeface and a rich royal blue palette, the brand communicates established authority and premium positioning.

Branding by Charna is like
showing up to a meeting in a $10K suit

I’ve tried cheaping out on branding and design before – it doesn’t work. How you look is how people perceive you. Getting your branding from Charna is like showing up to a business meeting in a $10K suit. Her designs gave our customers — and us — confidence in our company. And allowed us to succeed in competing with the more established players in our space. I’m 100% certain that Charna’s premium branding has paid for itself many times over.

Nathaniel Barz
CoFounder, MEDVA

Eagle Wings Aviation

Attracted world-famous brandsJust six weeks after launch

With post-covid market saturation, Eagle Wings Aviation realized it wasn’t enough to be a leader. They needed to start looking like one. Bridging the old with the new, we designed a logo that incorporates a modern, forward-facing eagle. The sharp black and gold color palette and distinct, luxury typography complete the high-end, premium brand look for a memorable and timeless brand. Within weeks of launching the new brand, results were happening in the form of partnership offers from iconic luxury companies.

Launch website

Our website soon caught the eye
of world famous brands

The impact of Covid on our industry brought many fresh competitors with flashy websites into the market. Despite having more experience, our outdated marketing collateral made it hard to compete. Charna’s vision for rebranding our business — not just redoing our website — set her apart from other vendors. And her designs gave us the exact look and feel we wanted to project ourselves as a premium service provider. Our new website soon caught the eye of several world-famous brands!

Abraham Todd
COO, Eagle Wings Aviation

Daass

daass

Educational excellencewith upscale authority

Daass is a revolutionary online educational platform that needed to communicate credibility, authority, and professionalism in a crowded digital learning space.

We designed a sophisticated logomark that exudes strength and confidence. The logo uses customized typography to highlight the letter A’s, representing excellence, accomplishment, and success. Uppercase letters reflect authority. Clean lines and a forward slash reflect the continuity and forward movement that Daass provides for students. The sleek black color palette and upscale font complete the high-end, classy brand look.

Meticulous process.
Personalized experience.
Exceptional product.

I knew we required a classy, elegant, and minimalistic design for our brand’s logo. I was warmly referred to Charna. The finesse I saw in her portfolio attracted me — we closed within an hour. Unlike with the larger companies, working with her felt like a boutique personalized experience. Her process is meticulous ― clear expectations, no loose threads, and no surprises down the road. Plus, the fact that she’s so excited about her work gave me a lot of confidence. Her final product was exceptional. It’s everything I wanted in a logo.

Malka Gross
CEO, Daass

Nexus Realty Capital

nexus realty capital

Closes notable deals fasterBecause website builds credibility

With over $100 million in current asset value, Nexus Realty Capital is a diversified equity and investment firm specializing in identifying and investing in emerging markets. They needed a high-end, premium brand and website that would impress banks, investors, and partners to help close deals faster.

We created a powerful logo that represents the strong collaboration of investors, with an “open-door” concept that illustrates the opportunity for growth. The balanced typeface and sophisticated blue palette exude trust and integrity. The website features custom, high-end animations that convey their premium financial positioning.

Launch website

Veteran Care Services

veteran care services

New competition demandednew digital presence

With competition recently opening and significant monthly ad spend, Veteran Care Services, a leading resource for senior veterans, recognized the need to revamp their brand and website to showcase their expertise and maintain their competitive edge.

We created a custom logomark using the American flag as a base to bring familiarity to senior veterans, the letter V as a reference to the name, and an abstract bird representing an eagle. The soft curves exude warmth and approachability. Drawing inspiration from the American flag, we crafted a modern color palette featuring blue and red.

We created a visually stunning website with high-contrast, user-friendly layouts specifically designed for seniors, then developed striking marketing materials in line with the new VCS brand aesthetic for a polished, professional look.

Launch website

The website surpassed
anything we could have anticipated

Much research, brainstorming, creativity, and work was put in to this, and it resulted in a beautiful masterpiece. You and your team are extremely talented, and are committed to doing things the right way, ensuring that the end product is GORGEOUS. The website surpassed anything we could have anticipated. It’s crisp and clear, professional, easy to read and navigate, I don’t think any adjectives can do it justice. Very well done! Thank you!

Abe Bernikier
CEO, Veteran Care Services