Marketing Design

Haim ABA

haim aba

New brand positions ABAwith warmth and storytelling

Haim ABA provides home-based autism therapy across New York and Georgia. In an industry often seen as cold and transactional, they needed a brand that leads with heart—emphasizing the nurturing, home-centered approach that sets them apart from corporate ABA providers.

We created a warm brand identity with soft mauve tones, organic typography, and an integrated mark where symbol and type flow seamlessly. Thoughtful illustrations tell real stories about the therapy experience. Every detail shows parents: this company truly understands autism. The brand now attracts families seeking compassionate care alongside clinical expertise.

CareTech Group

CARETECH GROUP

The branding thatmakes it easier to buy

CareTech delivers major cost savings to nursing homes. With growing competition, they needed marketing that matched their proven ROI and helps them stand out.

We built a cohesive brand system with a modern healthcare aesthetic. Professional collateral reinforces their credibility and clearly communicates their complex risk management solutions. The logo’s interlocking squares represent collaboration across nursing homes, insurers, compliance, and technology. The gradient bridges healthcare trust with tech innovation, building immediate credibility with administrators.

The impressive visual identity
makes choosing Caretech easier

When it was time for a rebrand, Charna was my go-to choice. She did a fantastic job guiding us through every step of the process. I’m excited about the impressive visual identity she developed for our brand! I’m sure it will create a memorable first impression, making it easier for our audience to choose Caretech over our competition.

Paul Hellman
CEO, Caretech Group

Direct Building Solutions

direct building solutions

Transformed 20 years expertiseinto premium visual presence

In today’s competitive real estate development market, Direct Building Solutions faced a challenge: their exceptional work wasn’t reflected in their visual identity. With banks requesting digital credentials and new competitors emerging, their established reputation needed reinforcement.

We crafted a sophisticated monogram integrating architectural elements with clean, distinctive D + B letterforms. The design subtly nods to blueprints and structured frameworks, reflecting the meticulous planning behind every DBS project. The refined ebony, ivory, and gold palette positions them as the premier choice in residential and commercial development. Their new identity bridges their trusted history with contemporary sophistication.

Amber Court

amber court assisted living facilites

Fresh marketing differentiatesgrowing senior living portfolio

As Amber Court’s portfolio expands across multiple locations, distinctive branding has become essential to stand out in the competitive senior living space.

We created a comprehensive visual system that positions Amber Court as the premium choice, from eye-catching advertising campaigns to clear, accessible printed guides designed specifically for senior audiences. The modern aesthetic breaks away from typical healthcare facility marketing, helping each new location launch with immediate market presence and credibility.

Charna has a unique ability
to elevate your concepts into the stratosphere

Our previous agency always assigned us to different point-people for each project. We had tight deadlines, and the lack of continuity lost us time. When we had to rebrand, we turned to Charna. We wanted a sophisticated, contemporary, and memorable brand identity that resonated. Charna just gets it, quickly. Her ideas are always innovative, creative, and fresh. Charna has a unique ability to elevate your concepts into the stratosphere. It’s why we keep coming back to her. Charna is a true partner and very open to the creative process. This makes working together very welcoming. She’s a great listener, and she cares ― about you, and the standard of her work. When it comes to design, I’m not so easily impressed. Charna never fails to impress!

Robin Marks
Regional Director, Amber Court Assisted Living

SJI Dermatology

sji dermatology

New brand positionsSJI Dermatology as authority

With over a decade of private practice following training in New York, Dr. Sarit Itenberg is acclaimed for her comprehensive evaluations, brilliant surgical work, and precise facial aesthetics. Blending her passions for crafting beauty and delivering healing, Dr. Itenberg established her new practice in Surfside, Miami.

We positioned SJI Dermatology as a leading authority in concierge dermatology through stunning branding, visually arresting ads, and a breathtaking, immersive website experience. The Miami-inspired SJI brand embodies warmth and precision, a tribute to Dr. Itenberg’s professionalism. The new branding positions Dr. Itenberg to attract discerning clientele within the luxury market.

Launch website

My branding & website
are perfection

Charna immediately understood my desire for premium branding and website design. I loved that she naturally grasped my vision, really listened, and kept me focused throughout the project. The final product she delivered is absolutely spectacular. For anyone looking for premier design and expert attention to detail, hiring Charna is 100% worth the investment.

Dr. Sarit Itenberg
Board Certified Dermatologist, SJI Dermatology

IDC Eating Disorder Care

IDC eating disorder care

A behavioral health facilityneeded values-driven rebrand

IDC, a behavioral health facility located in Oak Park, Michigan, needed a brand identity that would embody their values of community integration, wholesomeness, and quality care for eating disorder recovery.

The new brand embraces smooth lines and a modern aesthetic, giving a sense of sophistication and forward-thinking. The warm, inviting color palette creates a comforting atmosphere for patients and their families. The website and marketing collateral was designed with a bright, optimistic tone, showcasing IDC as a beacon of hope and successfully positioning them as a trusted leader in eating disorder recovery.

Morris Park Nursing & Rehabilitation

morris park Rehabilitation & Nursing Center

A brand expressing scenic beautyincluding private garden

We crafted the brand identity for Morris Park Nursing & Rehabilitation with clean lines and a vibrant color palette to express the scenic quality of the estate, including its new private garden.

We created marketing material including an upscale holiday party invitation that celebrates the wonder of winter with purple pine nettles, snowy white, and a hint of shimmering diamond. The vibrant brochure design combines striking visuals and a clean layout for a readily understood informative piece. Their gorgeous website follows with fresh layouts and striking imagery.

The level of sophistication
Simply unparalleled

Once again, you did an unbelievable job. Just look at the level of sophistication in each of your designs. Simply unparalleled.

Justin Weinberg
Administrator, Morris Park Rehabilitation & Nursing Center

Incredible Packaging

incredible packaging

A sophisticated brandfor modern packaging

Incredible Packaging is a family-owned business providing high-quality packaging solutions to small businesses. They needed a sophisticated brand identity that reflected their professionalism and modern approach.

We designed an abstract bow symbol created by combining the letters I + P for a bold and meaningful mark. The stunning marketing collateral and website add vibrant color and excitement while maintaining refined sophistication, perfectly reflecting their dynamic yet professional family business. The website offers a visually stunning, user-friendly experience that allows customers to explore products with clarity and style.

Launch website

We were looking for a website.
What we got is much more.

When we started working with Charna we looked for someone to create our website. What we got is much more. We got Charna’s great talent, creativity, perfection and above all great customer service. She helped us take our new brand to a high level quickly and easily. We proudly display our stunning catalog, brochure, business cards, and thank you cards that Charna made for us. Thank you for our great experience!

Moishe Klein
CEO, Incredible Packaging

The Portopiccolo Group

the Portopiccolo group

Since branding, Portopiccoloemerged as industry leader

The Portopiccolo Group, a prominent player in the healthcare industry, oversees a diverse portfolio of healthcare and finance brands. To reflect its authority in the market, the group sought a distinctive, high-end brand image.

We designed a visually striking typographical logo that exudes strength and sophistication. The stacked letterforms convey stability, while the flowing visual elements add tranquility and confidence. Since the rebrand, The Portopiccolo Group has successfully positioned itself as a respected leader in the industry.

Achieve Behavioral Health

achieve behavioral health

Transforming mental healthinto a recognized authority

Mental health challenges are heavy and often stigmatized. Achieve Behavioral Health is a full-service agency dedicated to transforming behavioral health. They needed a brand and website that reflected the safe, state-of-the-art care they provide while fostering hope and healing.

Our goal was to blend compassionate care with unwavering professionalism. To showcase their exceptional standards, we built a sleek, contemporary brand aesthetic grounded in warmth and clarity.

We created a fresh, uplifting website with a light visual feel, vibrant colors, and custom animations. Since the rebrand, Achieve has become a well-recognized authority in the behavioral health space.

Launch website